There are many different types of digital marketing, but some common ones include:
- Search engine optimization (SEO): This involves optimizing a website to rank higher in search engine results pages for relevant keywords. This can be done through on-page optimization, such as writing high-quality content and using appropriate header tags, and off-page optimization, such as building high-quality backlinks from other websites.
- Pay-per-click (PPC) advertising: This type of advertising involves placing ads on search engine results pages or other websites, and paying a fee each time the ad is clicked. Google AdWords is a popular platform for PPC advertising.
- Social media marketing: This involves using social media platforms, such as Facebook, Twitter, and Instagram, to promote a business or product. This can include creating and sharing content, running paid social media ads, and engaging with customers through comments and messages.
- Email marketing: This involves sending marketing messages to a list of email subscribers. This can be done through newsletters, promotional emails, or automated email campaigns.
There are many other types of digital marketing as well, such as content marketing, affiliate marketing, influencer marketing, and mobile marketing. The specific tactics and strategies used will depend on the goals and resources of a business or organization.